In a year like no other, will Giving Tuesday be different as well? In one way, yes, as it will be the 2nd Giving Tuesday of 2020. Giving Tuesday Now took place on May 5th, as most of us were still in lockdown during the … Continue reading What’s your plan for Giving Tuesday?
If you’re like most charities you’re seeing growth in your online giving. How fast is it growing? 10%? 20%? Maybe 50% year over year? No matter the figure I’m sure there are people in your organization (including probably your board, and maybe your boss) who … Continue reading How Fast is Your Online Giving Really Growing?
How many of your likes do you expect you’re reaching through your Facebook posts? 100%? 75%? 50%? The truth is that you’re likely only reaching 5-10% of your likes. Maybe 15% if you’re lucky. Why? Because this is exactly the way Facebook wants it. They … Continue reading Have you tried Facebook Advertising?