Following months of uncertainty the Canadian Union of Postal Workers has finally given Canada Post 72 hour strike notice. That doesn’t necessarily mean they will go on strike, but it is likely there will be strike action by the union unless there is advancement in … Continue reading The Summer of Canada Post
For those of you who may not be aware, a premium is a small gift that organizations will include in their direct mail fundraising appeals. If you are a donor you know all too well what these are all about. The cards, labels, note pads, … Continue reading Should Your Organization be Using Premiums?
One of my favourite questions to ask when presenting at conferences is ‘What percentage of retail sales come from e-commerce (online purchases)?’ The guesses are usually pretty high – 30%, 50%, 70%. I’ve even heard some people say 90%. The correct answer is 7.2% (yes, … Continue reading Direct Mail continues to play a starring role, even as online giving rises