Direct Mail continues to play a starring role, even as online giving rises

by Ryan Garnett on November, 10th, 2015-4-12pm

One of my favourite questions to ask when presenting at conferences is ‘What percentage of retail sales come from e-commerce (online purchases)?’ The guesses are usually pretty high – 30%, 50%, 70%. I’ve even heard some people say 90%. The correct answer is 7.2% (yes, … Continue reading Direct Mail continues to play a starring role, even as online giving rises

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