Do You Know Your Donor Attrition Rate?

by Harvey McKinnon on November, 7th, 2012-4-12pm

Your donor attrition rate is the rate at which donors do not renew their gifts each year, expressed as a percentage of all active donors in a given year. Why it’s important Monitoring this number (especially for each channel) helps you know what percentage of … Continue reading Do You Know Your Donor Attrition Rate?

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