Mercy Corps: Monthly Giving Data Audit
Mercy Corps is a global aid agency that has worked for 30 years to help alleviate suffering, poverty and oppression by helping people build secure, productive and safe communities. They work to help people suffering from natural disasters, economic collapse, or conflict. Mercy Corps staff work with local partners to help people rebuild after an emergency, and work for long-term recovery.
Mercy Corps had been building its monthly donor program for a number of years, but was keen to increase their number of monthly donors and revenue. They wanted to know what other methods were available for monthly donor acquisition. In addition, they knew that their monthly donors were lapsing for preventable reasons, but needed to learn about the best ways to retain these important donors.
HMA delved deep into Mercy Corps’ monthly donor program – analyzing not only their acquisition, retention and income numbers, but also their communications, back-end processing, and integration between online and offline programs. A key part of our analysis was how Mercy Corps transitioned donors between single-gift programs, and the multiple monthly giving programs they had available.
In Mercy Corps’ own words:
Using HMA for an audit of our monthly giving program was extremely valuable. They are industry experts on sustainer fundraising and they balanced personalized and detailed recommendations with top-level industry perspective. Their suggestions provided a comprehensive report about sustainers that will help with retention, upgrade, growth and a better donor experience. I highly recommend their services to anyone looking to improve their monthly giving program.