Dr. H. Bliss Murphy Cancer Care Foundation: Year-End Online Fundraising Grows 57%

Supporters of the Dr. H. Bliss Murphy Cancer Care Foundation help raise funds to support the Dr. H. Bliss Murphy Cancer Centre (in St. John’s) and its affiliate cancer programs throughout the province of Newfoundland and Labrador. All donations stay in the province and are used to enhance regional programs close to the patient’s home; support local education and research projects; fund patient support programs and services; and acquire cancer treatment equipment.

The Challenge

In 2013, our client asked us to develop and execute their year-end email campaign.

The Solution

HMA’s team of digital experts developed a three-part email series. Our goal was to remind donors about the needs of cancer patients over the holidays. We also wanted to encourage donors to make a gift in time for their 2013 tax receipt.

The Results

The campaign was a tremendous success. HMA’s three-part email series raised 57% more revenue than the Foundation’s 2012 year-end email campaign. A remarkable result that ensured more revenue was available to help cancer patients undergoing treatment in Newfoundland and Labrador.

Client: Dr. H. Bliss Murphy Cancer Care

Services: Online Fundraising, Email



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Harvey McKinnon Associates