Improving your donor loyalty is the key to a successful long-term fundraising program. One of the most effective ways to cultivate this loyalty is through monthly giving. Monthly donors are more loyal than even your most consistent annual donors, and are among your best legacy prospects.
Harvey McKinnon wrote the book on monthly giving – literally. His book Hidden Gold is the first and only resource on this billion-dollar form of giving, and he is the leading trainer on monthly giving in North America.
If your organization has donors, you have the potential to build a highly profitable monthly donor program.
The key to starting your monthly donor program is learning how to cultivate lasting relationships. It’s about going back to basics and focusing on providing great service and demonstrating loyalty to your donors. If you haven’t tapped into your organization’s potential for growing a monthly donor program, HMA can provide our expertise and get you started on the right path.