By building a monthly giving program, organizations can ensure a steady cash flow and deepen relationships with existing donors. Here’s a few important steps to help you build your monthly giving program: 1. Organize a backend system for payment processing We recommend organizations collect donations … Continue reading Five Steps for Building a Monthly Giving Program
Canadians are known for many things. Maple syrup. Hockey. Saying sorry all too often. And of course, Justin Bieber (We really are sorry about that one…) But Canadians are also unique for our giving habits. Some of the ways that we give are quite different … Continue reading You say we’re uniquely Canadian, eh?
If you were to pull out a direct mail pack from any time prior to 2010 what are some things that you notice? The pack likely is very basic in its design, possibly including a short teaser, “Your gift enclosed”, “Renew your support today” or … Continue reading If It Ain’t Broke Don’t Fix it
How often do you think about your donor journey? Whether it’s online or offline, thinking about, and building a great donor journey is key to your success. A great donor journey ensures that your donors don’t get lost along the way. You need to lead … Continue reading Building Your Donor Journey
Your donor attrition rate is the rate at which donors do not renew their gifts each year, expressed as a percentage of all active donors in a given year. Why it’s important Monitoring this number (especially for each channel) helps you know what percentage of … Continue reading Do You Know Your Donor Attrition Rate?