Harvey McKinnon Associates (HMA) is thrilled to announce that Tara Lepp, CFRE, has joined our team of direct response fundraisers. With a wealth of experience in both non-profits and direct response agencies, Tara joins HMA as Senior Account Manager. Tara says, “I’m excited to join … Continue reading Introducing Tara Lepp, CFRE
How many of your likes do you expect you’re reaching through your Facebook posts? 100%? 75%? 50%? The truth is that you’re likely only reaching 5-10% of your likes. Maybe 15% if you’re lucky. Why? Because this is exactly the way Facebook wants it. They … Continue reading Have you tried Facebook Advertising?
For those of you who may not be aware, a premium is a small gift that organizations will include in their direct mail fundraising appeals. If you are a donor you know all too well what these are all about. The cards, labels, note pads, … Continue reading Should Your Organization be Using Premiums?
Last week I was looking back at our most viewed blogs from 2015. I was surprised to see that the highest views, by far, were to a blog post that was originally posted in 2012. It was titled Do you know your donor attrition rate? … Continue reading Do you know your donor retention rate?
If you have teenagers (or have been one), you know the person the world revolves around. Or if by some quirk of nature your kids are model cherubs, think back to that blind date. “Enough about me,” your companion said. “Let’s talk about you. What … Continue reading Why Me?