Direct Response Fundraising
“Working with Harvey McKinnon Associates on our direct mail program for the last two years has been a wonderfully positive experience. The level of organization, attention to detail and project management skills are second to none. They utilize carefully crafted strategy and industry best practices to ensure the best possible results for our organization – and the results have been amazing! Their data analysis has been invaluable to our ability to truly understand our direct mail donors, and confidently guide our future strategy. Harvey McKinnon Associates truly want what is best for their clients – and it shows in every interaction.”
Emily Geary, Development Officer
Dr H Bliss Cancer Care Foundation
Direct Response Fundraising
“VGH & UBC Hospital Foundation considered Harvey McKinnon Associates as a true partner in fundraising for over 6 years. From 2008 to 2014, Harvey, Ryan and the HMA team were the agency of record for our Direct Response / Annual Giving Program and during that time helped grow our annual giving revenue by 78%. As industry thought leaders, HMA advised on strategies and tactics to drive growth in our prospecting, renewal and reactivation activities helping us achieve revenue and donor growth well above industry norms. HMA were instrumental in helping us develop a more robust monthly giving program and enabling the Foundation to double the number of monthly donors through the implementation of upgrade and conversion programs. HMA are truly experts in what they do, but above all else, they were a great bunch of people to work with and truly do what is best for their clients.”
Patricia St Laurent, Associate Director, Annual Giving
VGH & UBC Hospital Foundation
Direct Response Fundraising
“Thanks so much for the great work you are doing for the Canadian Cancer Society’s Direct Response Program for the BC & Yukon Division. I have really appreciated the wonderful balance between Harvey’s creative thinking and Lynne’s business management approach in our strategy sessions. It means there are great ideas being generated, and the job will get done. Perhaps the greatest testimonial to the effectiveness of our working relationship is that things have ticked along very smoothly with no hitches. From a Vice-President’s perspective, that’s important! When our program was audited by an external party, the program was a positive ‘green’ in many areas evaluated, demonstrating a healthy program against others.”
Kayla D. Stevenson, CFRE, Vice-President, Revenue Development
Canadian Cancer Society, BC & Yukon Division
Monthly Giving Program
“HMA was instrumental in developing OXFAM’s monthly donor program, which now raises more than two million dollars annually. And they continue to provide us with great advice.”
Lee Seymour, former Regional Fundraising Coordinator
Oxfam
Monthly Giving Program
Harvey McKinnon Associates are a delight to work with. They practice the Covey principles that they promote — effectiveness, efficiency and creativity. They have dramatically increased the size of our donor base – 700% in one year. And they have recruited a huge number of monthly donors for us. They deliver what they promise – and more – and they clearly care about our mission. I recommend them highly.
Tony Barrett, ex-CFO
Marmot Recovery Foundation
Monthly Giving Program
“HMA was able to show us how readily a monthly giving program could fit into our overall membership efforts. We are very pleased at the untapped potential for monthly giving they helped us identify in our house file… We became convinced that monthly giving could be a reliable source of long-term income for us.”
Mark R. Collins
Wildlife Conservation Society
Legacy Fundraising
“I highly recommend Harvey McKinnon Associates to fundraisers who want to expand their bequest expectancies. HMA worked with our budget and targeted the best prospects within our database. Their strategy worked beautifully and the responses to their campaign exceeded our targets. In the past we had worked with other agencies for our legacy work and HMA’s results were by far the best. Their campaign unearthed many bequest expectancies and lots of interested prospects, so I’m very pleased with their work for us.”
Mira Claxton, Senior Fund Development Officer
Oxfam Canada
Legacy Fundraising
“Thanks so much for the great work you did on our recent Legacy mailing. Our President was speaking with one of our donors recently who received the mailing and she was very impressed; she felt that it was warm and well written. As a result, she’ll be adding St. Michael’s Hospital to her will!”
Meagan Ross, Manager, Annual Giving
St. Michael’s Hospital Foundation
Legacy Fundraising
“Harvey McKinnon Associates have really helped the IWK to step up our game with our planned giving mail program and it has been a seamless process working with them. They are always open for discussion so at the end of the day we have the best package possible for our donors, ensuring that we have been able to maximize our return on investment. It has been a pleasure to work with them for the past several years.”
Michelle Paradis, Program Lead, Direct Response and Donor Metrics
IWK Foundation