Research has shown that the people who leave bequests to your organization are not necessarily the wealthiest people on your donor file. Instead, legacy donors tend to be loyal, low-level donors who have given frequently for many years. A donor who has given your organization $25 a year for ten years, for example, is far more likely to leave a bequest than a donor who has given one or two large gifts over ten years. (And there is no other group on your donor file more likely to leave your organization a bequest than your monthly donors.)

We can help your organization identify your best potential legacy donors. And we’ll show you how direct mail is one of the best and most cost effective ways for you to generate leads. We have written and produced highly successful legacy direct mail packages and brochures for our clients.

If you need help developing a strategy or materials for your organization’s legacy program, we would love to work with you. Please let us know how we can help.