Training Videos and CDs
How Today's Rich Give
What you need to know to raise a lot more money from wealthy donors
*Previously called How the New Rich Give and renamed by its new publisher, Jossey-Bass.
"This is an excellent synthesis of fundraising information about the new rich.... All fundraisers should listen to this recording."
Advancing Philanthropy magazine
The new rich control billions of dollars and they are willing philanthropists. Yet very few organizations know how to approach them effectively. The key is to understand that the new rich are different. "They think differently, they act differently and most importantly, they give differently. To raise money from them successfully you have to understand who they are and what they expect from your organization."
This double CD, recorded live during one of Harvey McKinnon's popular seminars, outlines what every fundraiser needs to know to raise more money from high-tech donors, social entrepreneurs and venture philanthropists.
"Harvey's exclellent workshop 'How Today's Rich Give' reminds us that philanthropy has rtremendous opportunity to gorw. He even explains how to do it in his inimitable and humorous way."
–Tim Draimin, executive director, Tides Canada
For shipment to the United States (US funds) $50.00 + $5.00 s & h = $55.00 US
For shipment within Canada (CAD funds) $65.00 + 3.25 GST+ $5.00 s & h = $73.25 CAD
Review of How Today's Rich Give which appeared in Advancing Philanthropy
This is an excellent synthesis of fundraising information about the new rich, who comprise about six percent of the United States ’ population and have assets of $1 million or more, including 350,000 with a net worth of $10 million, and 267 billionaires. They include executives from large companies and the financial services industry, consultants and service providers, employees whose companies have gone public, people who sold their businesses, athletes, Hollywood stars, dry cleaners, auto dealers, and some of our neighbors.
McKinnon divides the new rich into three broad categories (social entrepreneurs, venture philanthropists, and high tech donors), describing the needs and expectations of each group and the barriers and opportunities with each. He asks and answers such pertinent questions as these: How do you reach new donors? What questions should you ask yourself before approaching one of these prospects? How will a donor feel about your organizations? What are the strengths and weaknesses of your “askers’?
The number of new rich increases every year, as does the number of philanthropic opportunities. All fundraisers should listen to this recording, preferably following along in the outline from the Power Point presentation. The print version will reward those looking for elaboration and documentation not available in the lecture.
Reviewed by Daniel Turse, Jr., CFRE, Director of Planned Giving,
Wayne State University for Advancing Philanthropy
The Power of Giving Live Audio CD
This is a live recording of Azim Jamal and co-author Harvey McKinnon sharing inspirational stories from their revolutionary book, The Power of Giving. Harvey and Azim speak about the ways that this “guide to giving” can help you to share your time, skills, compassion, and wealth to make the world a more peaceful and healthier place. This discussion was recorded at the Vancouver Public Library in March 2006.
For shipment to the United States (US funds): $12.95 + $6.00 s & h = $18.95 US
For shipment within Canada (CAD funds) $14.95 + 0.90 GST+ $6.00 s & h = $21.85 CAD
Secrets of Successful Fundraisers
Essential Tips for Raising Money with Harvey McKinnon
We asked some of the world's top fundraisers to give us one great idea guaranteed to help you and your cause raise more money. Then we picked the 30 best, most practical ideas and crammed them into this one-of-a-kind video. With Harvey McKinnon as host, you'll meet fundraising pros like James Gregory Lord, author of "The Raising of Money," the all-time best-selling book on fundraising; Charles Stephens, past President of the National Society of Fundraising Executives; and Mal Warwick, author of ten best-selling books on fundraising. A must have for any fundraising professional.
Please note that this video is currently only available on VHS.
For shipment to the United States (US funds) $29.95 + $10 s & h = $39.95 US
For shipment within Canada (CAD funds) $30 + $1.80 GST + $10 s & h = $41.80 CAD
How to Build a Highly Profitable Monthly Donor Program
with Harvey McKinnon
Here's what you'll learn from this hour-long, professionally produced video presentation:
- How you can triple a donor's giving.
- How one of Harvey's clients raised $2 million a year from just 6,200 donors—with one staff person!
- How to upgrade monthly donors.
- Four kinds of programs—and what's best for your organization.
- Seven effective ways to convert donors.
- Why even the smallest monthly giving program can be a fundraising powerhouse.
Please note that this video is currently only available on VHS.
For shipment to the United States (US funds) $39.95 + $10 s & h= $49.95 US
For shipment within Canada (CAD funds) $39.95 + $2.40 GST + $10 s & h= $52.35 CAD
Order How to Build a Highly Profitable Monthly Donor Program
Friends for Life
Turn your donors into friends for life
with Ken Burnett
In a series of six half-hour sessions on two videos, fundraising expert Ken Burnett, shows that relationship fundraising is not just a great idea, it will help your organization raise much more money. Ken Burnett is the author of a number of books, including the fundraising classic, Relationship Fundraising.
"Ken has lots of great ideas that are easy to implement. With his ideas we're improving our donor relations, and we're making more money."
Rosemary Oliver, Director of Development, Amnesty International
- Tape 1: Video episodes 1-3 include:
- The Challenge of Relationship Fundraising - How to convert new, one-time donors into regular, committed supporters of your organization.
- World Class Donor Service - By looking at research found on the shoddy treatment of donors by major UK, US and Canadian charities you'll learn what to avoid and what to do right to keep your new donors loyal to your cause.
- Getting Ahead of Your Competition - You'll learn the essential steps to creating a successful donor development strategy. You'll learn how your donors are changing and what it means to your income.
- Tape 2: Video episodes 4-6 include:
- Botton Village: Relationship Fundraising in Practice - How one of Ken's clients went from zero income to raising so much money they now give it away.
- How You Can Profit from a Donor's Will - Bequests or legacies are the golden nuggets in a donor file. Ken explains how to find them and how to cultivate donors - so you secure the "ultimate" gift.
- Four Highly Successful Programs - You'll learn how to raise more money by seeing four successful programs: National Trust, Greenpeace, Feed the Children Europe, and the National Canine Defense League.
Please note that this video is currently only available on VHS.
For shipment to the United States (US funds)
Tape 1: $59.95 + $10 s & hg = $69.95 US
Tape 2: $59.95 + $10 s & h = $69.95 US
Both: $99.95 + $10 s & h = $109.95 US
For shipment within Canada (CAD funds)
Tape 1: $60 + $3.60 GST + $10 s & h = $73.60 CAD
Tape 2: $60 + $3.60 GST + $10 s & h = $73.60 CAD
Both: $100 + $6.00 GST + $10 s & h =$116.00 CAD
