Books
New! The 11 Questions Every Donor Asks and the Answers All Donors Crave
Years from now don’t be surprised if The 11 Questions Every Donor Asks and the Answers All Donors Crave is singled out as a watershed book in the field of fundraising.
People might well point to Harvey McKinnon’s work and say, “That’s when the conversation with our donors changed – literally.” And they’d be right. In what it sets out to do, The 11 Questions is deceptively simple. The author wants merely to prepare you – whether you’re a board member, volunteer, or staff – for the questions you’ll inevitably face from prospective donors, whether spoken or not.
But of course, since a good measure of your fundraising success hinges on the answers you give, things aren’t quite as simple as they seem.
McKinnon has identified 11 core questions, ranging from “Why me?” to “Will my gift make a difference?” to “Will I have a say over how you use my gift?”
And, one thing is certain: McKinnon knows how to instruct. Rather than dryly tell you to “Do this” or “Do that,” the author punctuates his prose with dramatic real-life stories.
And they are highly engaging, each one skillfully selected to drive home a point. You’ll discover, for instance:
- How a volunteer coached by a nationally known consultant secured a gift of $175,000 without ever once asking for the gift.
- How the chair of a YWCA sparked a first-time gift of $100,000 with a single disarming question from her heart.
- How by not underestimating his donor’s ability to give, a development officer at a technical institute turned a $100,000 gift into a $1 million gift.
- How McKinnon himself, when he was a young fundraiser, handled a brusque prospect who fulminated: “Will you leave my office right now if I write a check for $1,000?!”
- How by artful negotiation the head of fundraising for a leading HIV/AIDS organization prevented the rock band Queen from donating a vast sum of money to something entirely needless.
- How with an exquisite 30-minute presentation, and a double-shot of espresso, the Head of Fundraising for Greenpeace International transformed a $1 million gift into a $10 million gift.
The 11 Questions Every Donor Asks and the Answers All Donors Crave registers high on the fundraising Richter Scale. And its impact on how we relate to donors will be felt from Houston to Winnipeg, from Baltimore to Vancouver.
When the dust settles and we’ve absorbed the essence of Harvey McKinnon’s book – we will begin anew, and in earnest, to approach our donors in a way that inspires their generosity and fortifies their commitment to the life-changing work we do.
Jerold Panas, who knows a thing or two about fundraising, calls The 11 Questions “A beautifully polished gem, with real-life stories that unerringly hit their mark.”
Praise for The 11 Questions Every Donor Asks and the Answers All Donors Crave
“The 11 Questions contains straightforward, practical advice that ALL fundraisers should know. I have encountered these questions throughout my fundraising career and only wish I had Harvey’s insight earlier; it would have made certain situations a lot easier!”
Paulette V. Maehara
President and CEO
Association of Fundraising Professionals (AFP)
“Harvey McKinnon hits a home run here. These penetrating questions are destined to increase your philanthropic impact. Make time to read The 11 Questions.”
William C. McGinly, Ph.D., CAE
President, Chief Executive Officer
Association for Healthcare Philanthropy
“Laced with anecdotes and stories, The 11 Questions is enjoyable and real. This is a must-buy for schools and other organizations desperate to alleviate the anxiety their own volunteers fear when ‘making the ask.’”
Patrick F. Bassett, President
National Association of Independent Schools
“Harvey McKinnon is an outstanding fundraiser. He’s also an exceptionally lucid writer. The 11 Questions combines both talents to offer the kind of distilled wisdom that will enlighten anyone called upon to raise funds.”
Bernard Ross, Director
The Management Centre
London, UK
“Fortunately for all of us, Harvey McKinnon has identified the core questions and the answers that will satisfy and inspire donors to give more. Pay attention to this book and to your donors, and you’ll raise more money.
Lynn Gran
Vice President, Philanthropy & Marketing
The Nature Conservancy of Canada
For shipment within Canada (CAD funds) $24.95 + $1.24 + $10 s & h = $36.19 CAD
Order The 11 Questions Every Donor Asks and the Answers All Donors Crave
By ordering through us you have the option of having your book, video, or CD signed by Harvey! Please let us know if you would like this when you order.
Tiny Essentials of Monthly Committed Giving
Hot off the press, this little gem is now available through Harvey McKinnon Associates. In the tradition of the "Tiny" books, you'll find concentrated, easy-to-read information all about monthly giving – written by the Guru of Monthly Giving himself.
"This book strips out the mundane and technical to reveal the real passion and heart behind this important area of fundraising. A vital read for any fundraiser, it should be part of the induction for all newcomers; if you read nothing else, make the small commitment to this excellent book."
Lyndsay Boswell, Director,
Institute of Fundraising , UK
You'll hear the story of Joe Charles, a fledgling fundraiser who discovers the joys and challenges of fundraising – and finds romance along the way.
Told through the voice of Joe, you'll gain valuable insight into the world of fundraising and find lots of great ideas in the "Top 43 Monthly Giving Fundraising Tips".
For shipment within Canada (CAD funds) $22.00 (GST included) + $7 s & h = $29.00 CAD
Order Tiny Essentials of Monthly Committed Giving
**Author's Note: This is a work of fiction. All references to people, places, and organizations are fictional.
Praise for Tiny Essentials of Monthly Committed Giving
“I read this Tiny book on the bus and made heads turn by laughing out loud several times. It is easy to read, to understand and to use since the 43 best ideas are summed up at the end.”
Joan Flanagan, Author, Successful Fundraising, USA
“Harvey McKinnon’s latest book is a kind of bedtime story for sleepless adults – those who run financially-strapped nonprofits. If you read it tonight, you’ll sleep more peacefully. Tomorrow, you’ll start raising more money.”
Andy Robinson, Author,
Big Gifts for Small Groups
and Grassroots Grants, USA
“This tasty morsel is a wonderful way to deliver valuable information that people will remember. As it turns out, Harvey is a master at storytelling along with being the master of monthly giving.”
Mark Anderson, CEO, Greening Australia SA, Australia
“Everyone has time to read a tiny book and after you read this one, you’ll be able to raise lots more money for your cause through setting up a monthly donor program. This is one of the best uses of an hour that I can think of.”
Rosemary Oliver,
Development Director,
Amnesty International, Canada
“This tiny guide has given philanthropy a huge gift. McKinnon’s entertaining style whilst sharing his formidable fundraising skills is in itself an act of selfless generosity.”
Lelei LeLaulu, President, Counterpart International;
Chairman, Foundation of the Peoples of the South Pacific, USA
Hidden Gold
“This book is perfect… Practical, comprehensive, with excellent examples. Everything a how-to book should be.”
Amazon.com 2002
If your nonprofit organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started. If your organization already has a monthly giving program, you're bound to gain new insights about one of the fastest growing sectors in fundraising.
Monthly giving appeals not only to younger donors, who find it convenient and easy, but also to older donors, who are more likely to live on a budget. But regardless of their age, monthly donors will often give for decades, are more loyal than even the most consistent annual donors, and are far more likely to leave bequests.
A practical guide and an invaluable resource, Hidden Gold offers you monthly giving lessons from around the world.
Hidden Gold has 208 pages of indispensable information, including dozens of examples of successful direct mail packages.
For shipment within Canada:
$65.00 (GST included) + $11 s & h = $76.00 CAD
For shipment to the United States:
Prices will be converted to US funds (less GST) + $15 s & h
Praise for Hidden Gold
"This book will tell you everything you need to know about the most important growth area in fundraising. Harvey reveals the secrets that have helped his clients raise millions of dollars through monthly giving. Hidden Gold is a great read and an essential resource for fundraisers of any size organization.”
Ken Burnett, Author, Relationship Fundraising
"The first book of its kind andit's wonderful! A very, very important book.”
Rosemary Oliver, Resource Development Director
Amnesty International
"I have dozens of how-to books on my shelves, for fund raising and marketing communications. Maybe six of them are imperishably valuable: quick, sensible, well written, and backed by lots of experience. Harvey 's new book is among that chosen few.
"I didn't know what monthly giving programs were and I'd never heard of Harvey McKinnon before a Canadian fundraiser I met at a conference started praising Harvey to the stars. The fellow was right! This book is perfect: practical, illustrated with examples from organizations of all sizes, clearly written, wise. I don't even do monthly giving (although I have clients who might). I still loved reading this book. You won't be disappointed. The only question you need ask yourself is: Could my nonprofit prosper if it had a monthly, assured flow of gifts?
"Author Harvey McKinnon — one of the world's more successful fundraisers and a pioneer who has established successful monthly-giving programs in organizations large and small, national and local — provides reader-friendly, step-by-step instructions to help you mine the hidden gold in monthly donations. Practical, comprehensive, with excellent examples. Everything a how-to book should be."
Thomas Ahern for Amazon.com 2002
"Harvey McKinnon's brilliant book literally delivers what it says on the cover. If you haven't got a monthly giving proposition you're already well behind, but this book will quickly get you back in front. If you are recruiting monthly donors, Harvey's book will help you to do it better. Harvey McKinnon is acknowledged around the world as the Pope of monthly giving. Hidden Gold is a readable, entertaining, informative guide to the most lucrative fundraising activity of all, after legacies (bequests). You can't afford not to have it on your bookshelf, with at least two more copies circulating among your fundraising colleagues."
Ken Burnett for Amazon.com 2003
The Power of Giving
“…extremely impressive… very inspiring…”
Dr. Wayne Dyer,
Best-selling author, The Power of Intention
Amazon.ca #1 Best-seller 2005
Amazon.com #4 Best-seller 2005
The purpose of The Power of Giving is to ignite a spark in each individual to give more – and to help you realize the many ways you can give. Harvey McKinnon and co-author Azim Jamal believe – and research shows – that giving benefits both the recipients and the one who gives!
The Power of Giving offers you both inspiring stories and new ideas, which we guarantee will improve your community and create more abundance in your life.
This book is a seamless “giving” project. Azim Jamal and Harvey McKinnon have donated their time to write and promote this book. All profits from sales will go to non-profits through the Tides Canada Foundation.
To find out more about the project visit the website: thepowerofgiving.org
Praise for The Power of Giving
“The Power of Giving is an authentic, inspiring, moving and practical book about abundance, hope and the basic truth of philanthropy: the love of humankind. Balanced perfectly, the authors shift seamlessly from reflection based in experience and supported by research, to memorable stories that illustrate their thesis, to advice about living, loving and giving that will inspire the reader in many ways. Wise, warm and wonderful — this book belongs in every home and office.”
Kay Sprinkel Grace, San Francisco, USA
Author, Beyond Fund Raising, High Impact Philanthropy,
The Ultimate Board Members' Book and other publications about philanthropy
“We're all going to have to reach deep to solve the common problems of our world. This book will help benefit both you and your community.”
Paul Loeb, Author, Soul of a Citizen and The Impossible Will Take a Little While
“I recently used your book in a course I was teaching at The University of Western Ontario on Fundraising and Development. The book is truly inspirational!!”
Laurel Gosnell, Chief Development Officer, London Health Sciences Foundation
“We've needed a book like this for a long time. Now it's your turn to help. Buy it, share it, download, buy a copy for a friend. This book could change everything.”
Seth Godin, Author, Unleashing the Ideavirus and Purple Cow
Read a Review of The Power of Giving from Advancing Philanthropy magazine
Relationship Fundraising: A Donor-based Approach to the Business of Raising Money
“Burnett…has provided a new framework for thinking about fundraising strategy.”
Rob Paton
Journal of NonProfit Marketing, UK
For a limited time we are selling this book as well.
Internationally acclaimed fundraising author and consultant Ken Burnett continues to motivate and influence people. More than a decade after he wrote Relationship Fundraising, people are still buying it, reading it, debating it, and putting it into practice. He has now completely revised and updated this classic book to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in a fast-changing environment.
"Not since Harold Seymour’s classic, Designs for Fund Raising, has a book of this magnitude come along. Ken Burnett’s updated and expanded work, Relationship Fundraising, just may be the book to which fundraising professionals turn for the next several decades. It is as brilliant as it is heartfelt, as simple as it is eloquent."
Jerry Cianciolo
Contributions Magazine, USA
For shipment to the United States (US funds) $35.00 + $10 s & h = $45.00 US
For shipment within Canada (CAD funds) $49.00 + $2.94 GST+ $10 s & h= $61.94 CAD
