Articles
Carbon tax will push family down green path
Harvey McKinnon and Marcia Thomson say that escalating fuel costs have already forced them to reduce energy consumption -- and that the carbon tax will only push them further along that green path.
Monthly Donors: They bring in more money at lower cost and remain loyal
As every fundraiser in Canada knows, it’s getting harder and harder to bring in the bucks their organizations need to fulfill their missions and provide the programs Canadians need.
What fundraisers can learn from a good restaurant's practice
Twenty-five years consulting nonprofits on how to raise money, and I’m still amazed – or, rather, flabbergasted – at how little attention some organizations pay to nurturing donor loyalty.
Making a monthly pledge program work for you
An increasing number of charities have tested monthly pledge programs and proven them effective.
The Case for Direct Mail
We believe the areas for the greatest fundraising growth today are: major donors, planned giving, and monthly giving.
Why you should build your monthly giving program now
Monthly giving is a great way to raise more money from your donor base and guarantee a minimum level of income each month. This helps with monthly overhead and cash flow.




