As you might know, Harvey has been working in fundraising for quite some time. He’s helped many of Canada’s largest charities grow their fundraising programs. And the other day I was looking through some old materials and came across a few videos that Harvey helped … Continue reading Throwback Thursday
Although we aren’t quite at the half way point of the year, many organizations have already started to plan their holiday campaigns. We’ve certainly started with some of our clients, particularly as building a highly integrated campaign becomes ever more important. In building an integrated … Continue reading Are you mobile optimized?
I’m nearly certain that you’d agree with me that strong time management skills are key for busy, multi-hat wearing fundraisers. Every fundraiser I know has their set of time management tricks. Outlook reminders. Highlighters. Multi-coloured pens. The “mark as unread” option (a personal favourite of … Continue reading Are you effectively managing your time?
Harvey McKinnon Associates (HMA) is thrilled to announce that Tara Lepp, CFRE, has joined our team of direct response fundraisers. With a wealth of experience in both non-profits and direct response agencies, Tara joins HMA as Senior Account Manager. Tara says, “I’m excited to join … Continue reading Introducing Tara Lepp, CFRE
How many of your likes do you expect you’re reaching through your Facebook posts? 100%? 75%? 50%? The truth is that you’re likely only reaching 5-10% of your likes. Maybe 15% if you’re lucky. Why? Because this is exactly the way Facebook wants it. They … Continue reading Have you tried Facebook Advertising?