(July 20, 2006)

Two respected direct response fundraising industry leaders have formed a strategic alliance to help nonprofit organizations raise more money through integrated marketing.

Vancouver-based Harvey McKinnon Associates Inc. is partnering with the Toronto-based Hewitt and Johnston Consultants (HJC) to help nonprofits increase donor loyalty.

The new partnership will strive to provide nonprofits with the services they need in order to reduce costs and to raise more funds from their donors and prospects. Harvey McKinnon Associates (HMA) is an award-winning direct response company with global experience in Britain, Australia and New Zealand, as well as North America.

HJC is a pioneer in online and new media services to many global brand non-profits.

"HJC shares similar values to our company. We both pride ourselves on excellent and innovative client service,” says Lynne Boardman, Managing Director of HMA. “Although we already offer some new media services to our clients, this venture will allow us to increase our scope."

"We share a common mission with HMA – to enhance our clients’ capacity to raise funds and keep their donors giving over the long term. I’ve learned first hand that when the mail, phone, face-to-face, and the web are truly integrated, our clients make more money and build better relationships with their donors. HMA and HJC will work hand in hand to make the hard work on truly integrated direct response possible.” says Mike Johnston, President of HJC.

"For a while now, we have desired a partnership with a company whose core business is superior direct mail at the strategic and creative level. After reviewing the options, HMA was the natural choice. The company we wanted to work with," added Mr. Johnston.

Founder of HMA, Harvey McKinnon added, "We are delighted to partner with a company who shares our values of service and innovation. I believe this partnership will provide clients with an integrated approach that guarantees more donations." Mike Johnston and Harvey McKinnon are two of the leading authors and thinkers in the field. They have each written and edited some of the most influential books and are both sought-after public speakers and strategists.

HJC was founded in 1992. It helped launch some of the first, and most successful, online fundraising campaigns around the world. They offer non-profits the highest level of new media services available in the marketplace today.

Founded in 1989, Harvey McKinnon Associates are respected worldwide for their strategic, creative and analytical skills. Over the years they have helped nonprofits raise hundreds of millions of dollars.

Both companies work with many national and international clients.

For more information, contact:

Name: Michael Johnston, President, HJC
Tel: 416 588 7780, ext 203
Email: mike.johnston@hjc.ca

or

Name: Harvey McKinnon, President, HMA
Tel: 604-732-4351
E-mail: info@harveymckinnon.com